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ASSISTING COMPANIES TO RESPOND EFFECTIVELY TO AN INVITATION TO TENDER
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Positioning and Marketing
Bid Management and Support
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Positioning and Marketing Strategies

Winning business doesn't start with bidding for specific opportunities.

Companies need to familiarise themselves with the issues surrounding the customer’s likely requirements in advance and otherwise position themselves so as to make best use of the limited time available to prepare their bids.

Submitting a poor tender is often worse than not submitting one at all.

Marketing can similarly be ineffective - if not damaging to a company’s reputation - where the company has not previously positioned itself well and finds its ‘bluff’ being called.

Sollerta draws on its experience in providing assistance to Companies in these two closely-related areas, particularly in the context of winning Public Sector Business.

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Bid Management and Support

Sollerta has experience of all aspects of the tendering process and a proven approach to maximising return on investment in this important area of doing business in today’s increasingly competitive world.

Sollerta assists companies in the preparation and management of bids particularly in response to formal Invitations to Tender (ITTs).

Although the rewards can be great, responding to an ITT can be expensive in resource terms. There are pitfalls at every stage of the tendering process that can waste time and effort. This is particularly true in doing business with the Public Sector.

Public Sector Procurement is a regulated sector and companies need to understand whether buyers are treating them fairly and in line with EU Directives and associated regulations and guidance.

Sollerta advises and can work with companies in managing the whole tender process from initial positioning and marketing through identification and engagement with buyers to tender preparation and contract negotiation.

Alternatively, Sollerta can be called in to ‘Red Team’ companies’ tendering plans and documents at key stages, analysing them with a ‘fresh pair of eyes’ using our knowledge of the ‘do’s and don’ts’ of tendering and our understanding of how bids are evaluated.

Sollerta can help both buyers and suppliers by explaining what should happen at each stage of the process either through providing coaching sessions or working with you on particular live issues. It is important for suppliers to know their rights and buyers to know their duties: the penalties can be significant on either side.

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Sollerta Experts
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Sollerta is accredited to ISO 9001:2000 and is dedicated to providing a total quality service and client satisfaction

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